Fresh St. Market's annual Salmon & Berry Festival relied on a strong visual campaign to drive in-store traffic and build excitement around the event. The creative needed to capture attention across multiple touchpoints—including in-store signage, Instagram, Facebook, and Instagram Stories—while maintaining a cohesive look that reflected the festival's seasonal energy and promoted key attractions.
I developed a bold, integrated campaign featuring eye-catching typography and vibrant visuals across print and digital platforms. By strategically designing in-store posters alongside a coordinated social media rollout, the campaign generated anticipation leading up to the festival while reinforcing a consistent brand presence. The final creative helped increase event visibility, encouraged customer engagement online, and invited shoppers to experience the festival in store.
