OdySea Aquarium wanted to launch a new summer event that would create a fun, interactive experience for guests while introducing a fresh visual identity. As a new event, the brand needed to feel playful and memorable while providing guests with clear information about activities, schedules, and ways to participate.
I developed the complete visual identity for the OdySea Summer Games, starting with a playful logo featuring an octopus holding a trophy. I extended the identity across the guest experience through engaging signage that paired aquarium animals with games inspired by their unique abilities. I also designed weekly and daily event schedules to help guests navigate activities, a branded photo opportunity featuring podiums and aquarium animals wearing medals, and Instagram Stories to build awareness and encourage event attendance. Together, these elements created a cohesive event experience that brought the Summer Games concept to life across the aquarium's physical and digital spaces.
