Fresh St. Market was launching one of its first grocery pickup locker programs at a time when there was little industry precedent for the customer experience. The locker wrap needed to create a memorable first impression while educating customers on how the pickup process worked. The design had to attract attention, reinforce the Fresh St. Market brand, and make the experience feel simple and approachable.
I designed a high-impact locker wrap that blended brand storytelling with clear instructional messaging to create an intuitive customer experience. Through thoughtful visual hierarchy, engaging graphics, and easy-to-follow directions, the design guided customers through the pickup process while transforming the lockers into a distinctive in-store feature. The final solution introduced a new service with confidence, helping first-time users navigate the experience with ease while strengthening the visibility of Fresh St. Market's pickup program.
